Discuss Your Campaign
MUSIC MARKETING / ARTIST DEVELOPMENTRAP DIGITAL MARKETING

GOOD MUSIC.
DESERVES A
MOVEMENT.

Rap Digital Marketing builds release campaigns for artists, managers, and independent labels—connecting positioning, content, paid media, PR, music discovery, and real-world activations in one accountable plan.

FOUNDER EXPERIENCE / 2021–2022Original My Everything campaign artwork, supplied in the historical label archive
B-LOVEE / MY EVERYTHING

Behind the record.
Inside the work.

Digital marketing and visual-release support alongside RECORDS / Columbia. No. 4 Urban; RIAA Gold.

Read the role, work & results
POSITIONING → EXECUTION → REPORTINGEXPLORE SERVICES CULTURE. CONVERTED.

HOW WE TURN CULTURE
INTO CONVERSIONS.

Real records. Documented work. From B-Lovee’s national radio breakthrough to 2Rare’s artist-team digital support, explore the role behind the release.

View All Case Studies

Selected results reflect collaborative campaigns involving artists, management, labels, distributors, media partners and other stakeholders. Rap Digital Marketing case studies identify RapDM’s role separately from overall release performance.

My Everything artwork from RapDM’s existing B-Lovee campaign archive01
DOCUMENTED FOUNDER EXPERIENCE

My Everything

B-Lovee

Digital marketing, visual-release support and artist-development work around a breakout B-Lovee record, alongside RECORDS, Columbia/Sony, management and the wider team.

#4URBAN PUBLISHED CHARTColumbia recap · May 31, 2022
4,618WEEKLY SPINSColumbia recap · May 31, 2022
Read the case study
  1. 01Attention
  2. 02Song discovery
  3. 03Streaming
  4. 04Audience development
  5. 05Market momentum
  6. 06Industry leverage
02 / THE ENGAGEMENT

KNOW WHAT
YOU’RE BUYING.

Start with the bottleneck. Agree the work, the owner, and the budget before the campaign begins.

Two separate budgets.

RapDM professional fees cover the agreed work. Media spend, platform fees, travel, production, and other third-party expenses are itemized separately.

RapDM commits to the agreed strategy, creative deliverables, coordination, communication, reporting, and optimization. Scope and payment terms are agreed upfront. Placements, audience growth, and deals are not guaranteed.

Who it’s for
Artists and teams choosing a focus record, audience, or release direction.
What we deliver
Catalog and audience review, positioning brief, focus-record rationale, release calendar, deliverables, and a campaign scorecard.
What you supply
Music links, release timing, existing assets, available analytics, and a working budget.
The sequence
Review → select the priority → agree the plan and decision gates.
Scope boundaries
Recording, mixing, legal review, and campaign execution are separate unless included in the agreed scope.

DEFINE THE GOAL.
FOLLOW THE EVIDENCE.

A campaign report separates completed work, actual response, spend, and the next decision.

DECISION STAGE01

Agreed objective.
Approved spend.
A documented next step.

Agree the goal. Test the approach.

Start with one priority: record selection, audience discovery, ticket sales, or another defined campaign outcome. Agree the baseline, test window, budget ceiling, and review date before activation.

THE WORK
Audit · Audience hypothesis · Creative test · Tracking check
MEASUREMENT
Retention and saves for creative learning; qualified inquiries, signups, or ticket purchases when those are the goal.
THE DECISION
Compare the test with the agreed baseline. Replace weak executions before committing the remaining budget.
Not every action is a conversion.

A music-link click is not a verified stream. An outreach reply is not published coverage. A booking conversation is not paid attendance. The scorecard names the outcome and its source.

Yasheen Vickers, Founder and CEO of Rap Digital Marketing

YASHEEN
VICKERS.

Founder & CEO / Rap Digital Marketing

Artist management experience.
Campaign execution in focus.

Yasheen’s documented work with B-Lovee’s 2021–2022 management and day-to-day team included channel-access handoffs, production administration, release coordination, media preparation, and promotional follow-through with RECORDS / Columbia.

That history informs RapDM’s approach: give the artist a clear priority, keep the materials and communication organized, and separate completed work from anticipated results.

At kickoff, your scope identifies the project lead, approval responsibilities, communication cadence, and reporting dates.

See the documented founder experience

READY TO BUILD
THE NEXT CASE STUDY?

If you have the record, we build the strategy around the signal—connecting creative, digital marketing, media, audience development and industry leverage into one measurable campaign.

Your first inquiry is not a booking or a payment commitment.

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